Your downtown,
now streaming.

ShopDowntown.tv turns your favorite local shops into live channels — real owners, real inventory, real deals, broadcast straight from Main Street to your phone.

4 shops live now
LIVE
Elm St. Jewelers
Restock: fall earrings
LIVE
Riverside Roasters
New harvest tasting
LIVE
The Corner Bindery
Handbound journals
6:00 PM
Maple & Vine
Weekend flower haul
How it works

Shopping local, watched live

No app to figure out, no algorithm deciding what you see — just the shops on your own downtown, broadcasting when they have something worth showing you.

One

A shop goes live

An owner opens their phone and starts a stream from the sales floor — a new shipment, a demo, a happy hour, a Saturday walkthrough.

Two

You tune in

Browse channels by downtown or by category, drop into a stream, ask questions in the chat, and see the product in someone's hands before you buy.

Three

You check out or stop by

Reserve an item for pickup, check out on the spot, or just note the hours and walk over — the choice stays with the shopper, not the platform.

Built for both sides of the counter

One channel, two audiences

For shoppers

  • Follow the shops you already love and get notified when they go live
  • Watch a real person show you the product, not a studio ad
  • Ask questions in the moment instead of guessing from a photo
  • Reserve, buy, or plan a visit — all from the stream
Browse live channels

For merchants

  • Go live from your phone in under a minute, no equipment needed
  • Turn a slow Tuesday afternoon into a shoppable event
  • Build a following that shows up for every new arrival
  • Keep every dollar of the sale — no marketplace cut on top
Apply to go live
On now, downtown Medford

A few shops worth dropping in on

A preview of the kind of channels ShopDowntown.tv is built to carry — every downtown gets its own lineup.

LIVE
Elm St. Jewelers
Unboxing this week's restock
LIVE
Riverside Roasters
Cupping the new harvest
LIVE
The Corner Bindery
Hand-stitching a fall journal
6:00 PM
Maple & Vine
Weekend flower haul, starts soon
Part of the ShopDowntown family

The video layer for your downtown

ShopDowntown.tv extends what ShopDowntown.org already does for a downtown — promoting merchants, running loyalty and discount programs, and measuring foot traffic — by giving shops a live, in-person way to be seen without anyone leaving home.

For city and downtown associations: add a live channel to your existing merchant directory, no new software for shop owners to learn.

For merchants: one more reason for a shopper to choose your storefront over a warehouse three states away.

For shoppers: a way to actually see what's new downtown this week, instead of driving over to find out.

Launching downtown by downtown

Bring ShopDowntown.tv to your Main Street

We're onboarding one downtown at a time so every channel lineup is real, local, and worth watching from day one.

If you run a downtown association, chamber, or city economic development office, we'd like to talk about making your merchants the first channels live.

Be first on the dial

Tell us whether you're shopping, selling, or running a downtown, and we'll reach out as ShopDowntown.tv opens up new markets.

Get early access